Author

Shankar Srinivasan is a business consultant with expertise in marketing, sales, product leadership, and strategy. He is known for his out-of-the-box thinking and big-picture approach, helping organizations design effective growth strategies, strengthen market positioning, and manage business risk. With a strong background in sales and marketing, he focuses on driving innovation and building scalable, future-ready business models.

Shankar has hands-on experience in leveraging new-age technologies and enabling digital transformation to fuel sustainable growth. He holds an MBA in Marketing, Strategy, and Leadership from the Indian School of Business (ISB) and contributes practical, insight-driven thought leadership at Bicxo.