Customer Relationship Management (CRM)
CRM analysis encompasses the assessment of customer segmentation, satisfaction, engagement, sales performance, marketing effectiveness, and other key metrics. By conducting CRM analysis, businesses can gain insights into customer behaviour, preferences, and trends. This enables targeted marketing strategies, personalized customer experiences, improved sales and customer service, and enhanced customer retention. CRM analysis helps optimize business processes and fosters stronger customer relationships, ultimately driving business growth and profitability.
